Entertainment exec Brandon Pankey has launched APEX, a Black-owned network created to enhance relationships between music artists and their fans.
According to a press release provided to AfroTech, Artist Presented Experiences (APEX) has launched an advertising-based video on-demand (AVOD) network via the web and iOS. The platform, powered by Quantasy + Associates, will feature programming presented by and for music artists as well as content such as original scripted, unscripted, and licensed programming — all with the goal of artists and production partners bringing to light “their unfiltered creative vision directly to fans.”
“Artists are some of the greatest storytellers,” said Pankey, according to a press release. “I’ve envisioned a network where the next ‘Power,’ ‘A Star is Born,’ or ‘Friday,’ could all coexist in one space for artists of all genres of music. APEX allows that vision to become a reality by offering a compelling mix of scripted and unscripted programming that uniquely positions the platform as one of the first artist-focused networks in the market.”
The press release states programming partners will include Raedio, Live Nation Urban, Marc Lamont Hill, and Femme It Forward, among others.
Additionally, APEX has scored licensing agreements that will bring over 20 documentaries from Mercury Studios.
Strategic and creative partnerships cemented include Live Nation, Rap TV, and Just A Rebel.
Furthermore, there are already exciting series underway such as the scripted comedy “Help Wanted,” from executive producers Bille Woodruff and Senita Brooks, as well as “Raedio Presents The Playback,” executive produced by Benoni Tagoe and Morgan Davis. In addition, “Custom Fitted,” “Generally Speaking,” “How I’m Livin,” and “Ring Walk” are more series that will exist on the platform.