Ice-T just linked up with Cheerios to promote health and wellness.
Yahoo! Entertainment reports Ice-T will serve as a coach for its promotional campaign “Pour Your Heart Into It.” Announced Wednesday, a workout series is set to launch in hopes of encouraging more Americans to live healthier lives through body movement, and of course, a hard to resist bowl of Cheerios.
“This stuff doesn’t have to be hard. It can be as simple as a bowl of Cheerios and a walk around the block,” Ice-T said, according to AllHipHop. “That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”
Workout Videos Narrated by Ice-T On The Way
To keep the momentum, Ice-T will make additional appearances in Cheerio’s television and online ad campaigns. In addition, four-minute walking, stretching, core strengthening, and dance workouts narrated by Ice-T will be made available on Pandora. You can access those through a QR code on the back of limited-edition happy heart-shaped boxes of the original Honey Nut Cheerios as well as its Apple Cinnamon, Chocolate, and Strawberry Banana flavors.
“Cheerios has always been a delicious and heart-healthy choice, and our limited-edition happy heart shapes are designed to remind everyone that taking care of your heart can be fun, too,” said Kathy Dixon, senior brand experience manager for Cheerios, according to AllHipHop. “This year, we’re taking it a step further with our partnership with Ice-T to inspire a change of heart around how people think about both diet and exercise. Instead of a chore, these can actually be some of the best moments in your day.”