Harlem Capital Partners, an early-stage venture capital firm, yesterday announced its investment in Sudu, a logistics technology startup founded by Amari Ruff in 2015.
The Georgia Tech engineering grad launched the company to connect smaller trucking companies to large corporations that ship goods. The Atlanta-based startup now supports a broader network of 300,000 carriers.
“Amari embodies the type of founder that Harlem Capital wants to invest in,” Jarrid Tingle, managing partner at Harlem Capital said in a statement. “He is solving an important problem and tackling a massive market opportunity while helping to create more wealth for women and minority business owners.”
Sudu leverages machine learning and voice technology to helps customers like Walmart and UPS increase supply-chain efficiency and lower carbon footprints.
The company previously raised $1 million in seed round funding led by Plug and Play and Engage Ventures.
Other investors include Comcast Ventures Catalyst Fund, UPS, Georgia Pacific, and Cox Enterprises.