Last year Partake Foods, a Black-owned vegan cookie company, landed rap legend and business mogul, Jay-Z, as a prime investor. This year Partake has secured yet another star investor, singer H.E.R.
According to Black Enterprise, the popular songstress invested an undisclosed amount in the gluten-free company’s new funding round.
“We are so excited to welcome our new investors,” said Denise Woodard, Partake’s CEO and founder, in a statement according to Black Enterprise. “As a fan of H.E.R’s music, I also admire how she supports Black-owned businesses and uses her platform to fight for an end to systemic racism. We look forward to having her on board.”
H.E.R’s investment is backed by her love of the company’s brand values and story.
“Not only are the products delicious, but I love the story and inclusive values behind the brand. I am excited to partner with Partake, and help to grow and support their business,” H.E.R. said.
Woodard admits that the growth of the Black Lives Matter Movement and a national willingness to support Black-owned businesses has been advantageous to her e-commerce sales.
“It has been bittersweet,” Woodard told Forbes. “Our e-commerce has been through the roof in May and June. We have seen all of this business success. When I look at myself and the news of announcing that a woman of color has raised venture money, I feel hopeful and proud. I think of my daughter, and I hope that this inspires her and other brown girls to follow their dreams and lead.”
Recently, Partake Foods secured a distribution deal with Target making its cookies available at over 1,600 stores and on Target.com.
Click here for information about Partake Foods.