Dancing makes the world go round and it could pay off in the long run. 

Groovetime — a dance marketplace platform — is on a mission to not only teach dance through motion tracking and AI technology but to also help folks monetize those moves along the way.

“At Groovetime, we believe that everyone should have a chance to experience dance,” said the company in an official press release shared with AfroTech, while explaining that it has pivoted to the non-fungible token (NFT) space.

What is Groovetime?

“Starting now, Groovetime is pivoting our dance learning experience to expand our focus to creating the first gamified marketplace platform that allows any dancer in the world to create, own, and trade their dance moves through NFTs.”,” said the company in an official press release. “The more we worked with dancers to refine our teaching experience, the more we heard about the problems facing dancers today. We went back to the drawing board to figure out how we could help.”

Groovetime now has expanded its dance learning experience to include a focus on building the first gamified marketplace platform allowing any dancer in the world to create, own, and trade in their dance moves through NFTs.

The Monetization

Now that it has pivoted, Groovetime is committed to helping dancers monetize their moves.

“Each resale will generate 10% royalties for the original dance creator and their collaborators in perpetuity,” the company revealed. “Fans will get to own and treasure the “Showcases” from their favorite dancers. They will have access to cool perks such as shoutouts, VIP tutorial sessions, invitations by the creator to vote on songs they should use for their next NFTs, and creator-branded merchandise.”

Changing The World Through Dance

Not only can people now trade their dance moves in for digital collectibles, but Groovetime is also on another mission.

“With this new focus, our platform will naturally solve issues of appropriation by always ensuring that we publicly credit the original creator of a piece of choreography on the blockchain,” the company revealed. “On top of that, our platform will provide a fun, gamified, and engaging experience around collecting and enjoying dance NFTs from the hottest dancers. These dancers will earn the majority of the revenue from the sale of these NFTs, as well as perpetual royalties from resales.”

Click here to learn more about Groovetime and for ways to turn those moves into digital collectibles.

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