Ronne Brown is a master when it comes to the art of the career pivot.
This she-eo literally went from mopping floors to making millions on Instagram. She has held several positions from paralegal to janitor to travel agent before becoming the founder of Girl CEO, a membership platform designed to empower women who aspire to become entrepreneurs by providing them with all the tools and resources that they need to succeed.
Brown joins Black Tech Green Money host Will Lucas to talk about advice for people looking to build an online empire, the balance between working to build a brand and managing the operation once it is intact. She also dives into what women need in order to gain more opportunities at the forefront.
“The biggest thing that you should focus on is not just getting a sale,” said Brown. She says that the mistake that people often make is getting caught up in convincing people to buy their stuff.
She compares building a business and growing your audience to dating.
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Much like dating, you know whether your mate should be taken seriously based on their consistency which she says your target audience expects from you.
“We have to date our audience,” said Brown. “We have to get to know them, be authentic with them, get consistent with them, and allow yourself to be transparent about what it is that you stand for. The way that you do this is by building trust.”
A busy woman herself, Brown stresses the importance of balance when it comes to building a business.
“The goal is to work in your business first and then build it up to where you can then delegate and teach someone how to work in your business,” Brown continued. “You have to take your hands off of it and build a team that you can trust.”
For women to be at the forefront, Brown says the solution is simple.
“Women need more women who are willing to share their platform with them,” said Brown.
For more on how Brown says this can be done through mentorship, how to monetize your audience, and more, listen to the full episode of Black Tech Green Money here: