Ovetta Sampson

Design / Engineering

Ovetta Sampson
Design Lead at IDEO

As a design research lead at IDEO, Ovetta’s sweet spot is the intersection of humanity, business and technology. She uses a variety of qualitative and quantitative methods to inspire innovation in various industries including IoT, transportation, service, insurance and health care. Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products. When not working or teaching, Ovetta is swimming, biking and running, in exotic locales, doing these races called Ironmans.