Entrepreneur Toni Gilliard is cheering that she’s landed her products in two major retailers.
According to Black Business, her canned spirits brand, Tipsy Lady, has scored a distribution deal with Sam’s Club and Total Wine & More. The Charleston, SC-based company will now have products shelved in their stores in Myrtle Beach. According to Gilliard, the positive development will empower her company to expand its market reach and enhance the overall customer experience.
View this post on Instagram
“Our team is eager to collaborate with national retail partners to enhance the brand’s presence, e-commerce website, and overall customer journey,” Gilliard said, per Black Business. “We anticipate significant growth in the Ready-to-drink spirits market as consumers worldwide seek direct engagement with culturally curated brands.”
She added, “We are thrilled to partner with industry leaders like Sam’s Club on this exciting project. Their expertise and retail knowledge will support our growth as an authentic and top-tier experience for our loyal customers, laying a strong foundation for our brand’s future expansion.”
Per Travel Noire, Gilliard first launched her business in 2019 to honor her Caribbean roots. While vacationing in Barbados, she visited rum factories and recalls hearing “legacy” whispered to her.
“Being able to stand on the soil of the world’s first commercial rum distillery three centuries prior was a blessing and a gift from our ancestors,” Gilliard told Travel Noire.
Today, she is keeping her vision alive through various organic cocktails in flavors such as Rum Punch, Mojito, and Sunrise Mimosa, which can reportedly also be found in California, Florida, New York, and New Jersey, as well as online.
View this post on Instagram
Gilliard’s goal is to be a disruptor in the alcohol beverage industry, and she has been living up to her word as the CEO and founder of her brand since its inception.
“Tipsy Lady, despite the name, has very little to do with getting slightly drunk,” Gilliard told Travel Noire. “[It’s] all to do with ‘tipping’ the scales in the alcohol beverage industry towards acknowledging female ownership.”