The music industry is getting another game-changing platform thanks to entertainment executive Brandon Pankey.
Pankey — who has years of experience in the entertainment industry working for companies such as Live Nation and Maverick — has just announced the launch of Artist Presented Experiences (APEX) — a first-of-its-kind AVOD video network that’s dedicated to promoting music programming presented both by and for artists.
According to a press release, APEX is a platform that will offer up diverse, artist-centric content for viewers that features some of the industry’s most influential and sought-after talent, as they produce and create original scripted, unscripted, and licensed programming.
The purpose of APEX — which is powered by award-winning brand services agency Quantasy + Associates — is for the platform to operate as a unique model that grants artists the creative freedom they need to deliver unfiltered content and visions directly to their fans.
“Artists are some of the greatest storytellers,” Pankey declares in a statement. “I’ve envisioned a network where the next Power, A Star is Born, or Friday, could all coexist in one space for artists of all genres of music. APEX allows that vision to become a reality by offering a compelling mix of scripted and unscripted programming that uniquely positions the platform as one of the first artist-focused networks in the market.”
A press release reports that the network’s initial slate of original programming include content such as “Help Wanted” — a scripted comedy series from the minds of executive producers Bille Woodruff (Fox’s “Empire” & “Star”) and Senita Brooks (“Uncensored” & REVOLT’s “REVOLT 2 Vote”); “Raedio Presents The Playback” executive produced by Benoni Tagoe and Morgan Davis; “Beyond the Music” — a talk show hosted and executive produced by Marc Lamont Hill and directed by Stacey Muhammad (OWN’s “Queen Sugar,” BET’s
“First Wives Club”); and APEX Studios original series “Custom Fitted,” “Generally Speaking,” “How I’m Livin,” and “Ring Walk.”
As the music industry becomes more tech savvy in terms of creating platforms for music artists to thrive, it’s imperative that creative freedom is at the base of that mission to help these artists establish a strong presence among fans and industry executives.
“Today’s artists know that it’s not just about producing a beautiful song or making a video — technology and distribution platforms are key to making your creative mark on the world,” Will Campbell — CEO at Quantasy + Associates — said in a statement. “We’re excited to partner with Brandon and the APEX team to help build one of the industry’s first AVOD video networks that will help these artists monetize their creative expressions.”
Other creative and strategic partners for APEX include Live Nation Urban, Just A Rebel, recording artist Brianna Castro, and female-led music and entertainment company Femme It Forward.
The network is reportedly scheduled to launch this summer.
For more information about APEX, visit its website.