Here’s something to toast to!
In a new partnership, EFFEN Vodka joins forces with Allies in Arts to create an official 2021 Pride 365 Bottle.
According to PR Newswire, the bottle is a celebration of Pride, not only during Pride Month but year-round, and is the company’s commitment to building a more inclusive world.
Street muralist and LGBTQQIA2S artist, Sam Kirk, has been commissioned to design the bottle which will celebrate Black and LGBTQQIA2S communities and spotlights each day as a new chance to live loud, vibrant, and proud.
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“We’re huge fans of Sam’s work and thrilled with how the Pride 365 bottle came out,” said Ivan Hidalgo, Senior Marketing Director of Regional Brands at Beam Suntory in an official news statement. “There’s no doubting the immense obstacles and barriers the LGBTQQIA2S and Black communities continue to face, and we are honored to join forces with Allies in Arts and Sam to create the 2021 Pride 365 Bottle not only showcasing the Pride colors but really supporting the underrepresented artists in these communities.”
Since 2018, the premier vodka brand has designed limited-edition Pride bottles that champion the LGBTQQIA2S community including getting behind organizations like Outfest. The bottles have also always celebrated self-expression and supported diversity.
“We are very grateful for EFFEN’s partnership in support of our mission to promote and hire artists who are women, BIPOC, and queer,” said Allies in Arts designer and EFFEN Vodka decal artist Kyle Lasky in the statement.
This year, EFFEN Vodka has partnered with the non-profit organization, Allies in Arts to uphold its mission to empower creative voices and provide fair-paid work for underrepresented artists who identify as women, BIPOC, and LGBTQQIA2S.
The brand has also commissioned two members of the Allies in Arts community to capture two sets of vinyl bottle decals for fans to decorate their EFFEN Vodka bottles right from the comfort of their homes.
Collections include the Boldly Black collection, illustrated by queer nonbinary Afro-Latinx artist Acacia Rodriguez as well as the Pride 365 collection, designed by trans artist and activist Kyle Lasky.
Both collections, along with the bottle at retail will be available in the coming months.
EFFEN Vodka’s 2021 Pride 365 bottle is now available worldwide at a retail price of $21.99 per 750ml bottle.
For each Pride 365 Bottle created, EFFEN will donate to Allies in Arts to support the organization’s commitment to amplifying the voices of underrepresented artistic creatives.