E-40 is building a business empire for himself.
Apart from having his own wine line — Earl Stevens Selections — the rapper fulfilled his lifelong dream of entering into the food industry with the launch of his food brand Goon With The Spoon, which includes gourmet meat products. As previously reported by AfroTech, the variety of sausages offered are in partnership with Justin Kinder of Kinder’s Meats.
At the time of the announcement in October 2021, E-40 shared that the launch was only the beginning and more things were on the way. In a recent Instagram post, the businessman has kept his promise.
After teasing the idea during Good With The Spoon’s initial rollout, ice cream is officially one of its new products.
“Expanding the brand with Goon With The Spoon & getting into the ice cream game! 100 percent, Black-owned!” the West Coast Hip-Hop legend shared in his Instagram post’s caption.
When taking a look at the photo of E-40 with his new ice cream, the flavors currently include cookie dough, bourbon vanilla, vanilla bean, strawberry, mint chocolate chip, and salted caramel.
Master P’s Upcoming Ice Cream
E-40 isn’t the only rapper that is looking to give ice cream brands a run for their money. AfroTech previously shared that Master P and his son Romeo Miller previewed their new high-tech ice cream machine — The Ice Cream Shop — via Instagram.
“The ICE CREAM MAN taking over! Our new technology and Ice cream machine. When you put God first, nothing is impossible,” Master P wrote via Instagram. “We going to take this company public soon..,” he continued. “The more we make, the more we give. It’s not how you start, it’s how you finish. Trust the process #TheFuture We creating economic empowerment.”