DJ Khaled is another one of the many celebrities joining the CBD industry.
According to Rolling Stone, the music mogul is partnering with CBD manufacturer Endexx Corporation to produce a series of lifestyle and wellness products made from hemp-derived CBD.
Khaled, who has been the face of Silk Soy Milk and a proponent of self-care, says his interest in CBD stemmed from his “personal wellness journey.”
“As a father, an entrepreneur, a music exec and visionary I am blessed with daily inspiration, a drive to work hard, and a passion for success,” the “POPSTAR” producer said. “CBD has become a part of my daily routine and allows me to focus myself and my energies, while striving to better myself every day.
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Endexx Corporation offers a range of all-natural CBD products, including oils, capsules, topicals, and pet products.
“We are excited to announce our partnership with DJ Khaled,” Endexx Corporation CEO Todd Davis said. “Khaled’s knowledge and passion for CBD is bountiful and we realized we are aligned in our approach towards product quality and business acumen. We understand and share the values that a brand goes beyond physical products; it needs to help people feel good about themselves and be part of a day-to-day lifestyle.”
No further details have been given about Khaled’s latest collab, but the brand is expected to launch in early 2021.