Streaming giant Spotify is getting new leadership to guide its artist-focused platform and app.
To help lead this project, the global streaming company has named Camille Hearst — a digital creator-entrepreneur and seasoned tech executive — as Head of Spotify for Artists — a resource that allows artists to manage their presence on the platform, promote new releases, explore statistics, insights, and other educational resources, Variety reports.
In her newly-appointed role, New York-based Hearst will manage a cross-functional team that includes product, tech, design, user research and more, according to Variety.
She will report to Charlie Hellman –Spotify’s VP and Head of Marketplace — while also having a chance to work closely with SoundBetter, the world’s leading marketplace of professional engineers, singers, and producers.
An excited Hearst shared the big news yesterday via Twitter:
Exciting news! I’m joining Spotify as the Head of Spotify for Artists. In this new role, I’ll lead a big cross-functional team of product, tech, design, user research, and more.
— Camille Hearst (@camillionz) October 6, 2020
“I’ve spent almost the entirety of my career working on helping artists and creators make a living from their craft,” Hearst also shared on Twitter. “And now I get to continue that work at one of the companies best-positioned to make a serious dent in this space.”
Hearst joins the Spotify leadership team from Patreon — an exclusive membership and subscription-based platform for creators and artists — where she served as head of product and creator and general manager of merch, according to Tubefilter.
Previously, she created her company Kit — described as a community to discover, discuss, and acquire products — which was then acquired by Patreon back in 2018, Variety shares.
Hearst has a long history in the tech and entertainment industries holding marketing and product management roles at companies such as Google, YouTube, Apple’s iTunes, and transportation app Hailo, Tubefilter reports.
Spotify’s new hire comes following their announcement that it would be introducing its user-base for Spotify Analytics — the data dashboard for record labels and distributors — into Spotify For Artists, according to Music Business Worldwide.
Variety reports that the platform also recently announced that it has leveraged its partnership with concert and livestream discovery app, Songkick as well as Ticketmaster, to enable Spotify listeners to view virtual events listed on artist profiles and in the concerts hub.