Diddy’s REVOLT to Expand Black Programming and Reach Millions in New Comcast Deal
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Diddy’s REVOLT to Expand Black Programming and Reach Millions in New Comcast Deal

REVOLT will be in more households by month’s end.

On Sept. 29, Comcast will expand REVOLT’s availability to Xfinity TV customers across the country in new and existing markets. Under the networks’ new deal, the hip hop TV platform will be added to the Xfinity Digital Starter package in various cities. As a result, millions of more viewers can tap into the Black-centric channel.

“Comcast was one of the first television distributors to carry REVOLT to millions of its customers when it launched in 2013, and we are very pleased to bring its creative music- and social justice-focused content to even more Xfinity TV customers across the country,” said Dana Strong, President, Xfinity Consumer Services.

Cities included in the new package expansion are Philadelphia, Northern New Jersey, Orlando, West Palm Beach, Ft. Myers, Jacksonville, Tampa, Knoxville, Indianapolis, Charleston, and Augusta.

“REVOLT exists to tell our stories and empower our community,” said Chairman of REVOLT Media & TV Sean “Diddy” Combs in a statement. “As one of very few Black-owned media platforms, it is important that we can reach our audiences wherever they are. We are excited to continue to grow with Comcast and deliver our content to millions of additional homes.”

Not only will Comcast help grow REVOLT’s viewership, but also partner with the brand to create “impactful cultural content,” adding to REVOLT’s growing programming, which amplifies Black stories. The first program, “Black Voices on Mute,” will showcase the importance of voting in the Black community.

REVOLT’s current lineup includes “The Fat Joe Show,” Guapdad 4000’s “The Valentino Vlog,” “The Breakfast Club,” and “Drink Champs: Happy Hour.”

“There is no better time than now to amplify Black stories and content, and we are excited to bring new programming from REVOLT to our platform and recently launched content collection, Black Voices. Black Stories,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services.