Diddy Has Turned Down Offers And Is 'In No Rush' To Sell His Music Catalog — Here's Why
Photo Credit: Scott Dudelson

Diddy Has Turned Down Offers And Is 'In No Rush' To Sell His Music Catalog — Here's Why

Artists’ decisions to sell their music catalogs have been a debated topic that continuously pops up.

In Diddy’s case, it appears that he’s playing the long game.

In an interview with the Trapital podcast, Tarik Brooks, the president of Combs Enterprises, shared insight on how the rap mogul is going about his catalog. 

When it comes to record labels, Bad Boy Records is one of the most influential and groundbreaking that the industry has seen. With a roster comprised of the likes of The Notorious B.I.G, Ma$e, Faith Evans, 112, Total, The LOX, and more, Diddy’s label was a force, to say the least.

The label has sold over 400 million records globally while earning at least 38 platinum and multi-platinum singles, according to a Complex report from 2016, as previously shared by AfroTech.

Although his legacy is set in stone, Diddy plans to focus on where music and his label — Love Records — are heading and to not sell his valuable catalog just yet, according to Brooks.

For us, we’re in no rush to get rid of a portfolio that could be a part of [music’s evolution],” Brooks told host Dan Runcie. “Who knows how you think about those assets in the future?”

“We have the benefit of being able to go slow and kinda take our time and basically run experiments at our own pace to figure out what we want to do,” he continued. “And so from that perspective, people have continually come through with offers, opportunities, and things. And we’ve purposely taken our time as we’ve thought about what Puff’s experience of music is gonna be over the next years as he climbs what he talks about as his second mountain.”

While Brooks didn’t reveal the specific numbers of any offers, he shared that Diddy and the team are looking to maximize his catalog “to create the best outcomes.”

In other news, fellow Hip-Hop legend Dr. Dre is reportedly selling a portion of his music income streams and additional assets in a deal worth up to $250 million, as previously shared by AfroTech.

According to the rumor, Peter Paterno, Dr. Dre’s attorney, shopped the deal for about several weeks.

If it is to come to a close, it would include assets such as royalties from two of Dre’s solo albums and his share of N.W.A royalties and producer royalties. According to Variety, additional assets would also include “the writer’s share of his song catalog where he doesn’t own publishing, which may include songs from his 1993 blockbuster album ‘The Chronic.’”