Daymond John is taking his business expertise to the sports world.

According to a press release, the entrepreneur has signed on to the Board of Directors for Overtime — a sports company backed by Jeff Bezos, Drake, and more.

Daymond John To Help Lead In Sports

The new role places John in the position to be instrumental in shaping sports for the next generation.

“It is an honor to join the Overtime Board of Directors at this exciting time in the company’s quick ascendence as one of the leading sports brands in the world,” he said in a statement. “Overtime continues to create disruptive sports IP, merchandise and content for its massive audience and it’s exciting to be able to add my expertise as the company grows to new heights.”

The Overtime Board Of Directors

Alongside John, the Board of Directors includes co-founders Dan Porter and Zack Weiner, Sapphire Sport Partner Michael Spirito, and former Vice Chairman of Credit Suisse and Merrill Lynch Ken Miller.

John’s unique business acumen is set to serve as a beneficial asset to the organization, which is working to continue its push into various fields.

“Daymond is an industry leader and entrepreneur with a unique lens that will be invaluable to Overtime as we continue to grow our business in the tech, e-commerce and IP space,” said Porter, Overtime’s CEO. “We’re honored to welcome Daymond to our Board of Directors as we develop new ways for Overtime to engage with and entertain the next generation of athletes and fans.”

Overtime's Funding

In 2021, Overtime raised $80 million in its Series C funding round led by Sapphire Sport and Black Capital, according to a press release. Along with Drake and Bezos, as aforementioned, other participants included Micromanagement Ventures, Alexis Ohanian, Jeff Kearl, Morgan Stanley Counterpoint Global, Blackstone Strategic Partners, and both current and former NBA stars such as Trae Young, Devin Booker, and Klay Thompson.