Courvoisier® Cognac, one of the world’s most-luxurious cognacs — that’s considered a staple in the Black community — has announced a joint partnership with the National Urban League as part of a long-standing commitment to empowering and supporting Black and other underserved communities.

In addition to this newly-formed brand partnership, the premium spirits brand has also pledged $1 million to providing lasting support to Black-owned businesses and entrepreneurs over the course of the next five years.

To help kick off the partnership, the brand reports that both groups will focus on addressing the critical and immediate needs of Black-owned businesses as a result of COVID-19 through National Urban League’s Urban League Fights for You Virtual Series.

“The African American and minority communities are extremely important to Courvoisier, and we believe it is essential for us to support these voices,” said Jon Potter, Managing Director for Courvoisier, in a statement. “We know this year has brought a lot of challenges, and it’s made us reflect on how we can take action to provide aid to these communities not only today, but long-term. The National Urban League was the clear choice for a partner to help guide us in this commitment. We are proud of this partnership and look forward to doing impactful work together.”

According to a press release, the virtual program’s Small Business Entrepreneurship Summit — which is slated for Tuesday, Nov. 10, 2020 — will feature two virtual sessions curated by Courvoisier aimed at helping Black business owners and other entrepreneurs navigate the new business landscape post-pandemic.

At the conclusion of the Small Business Entrepreneurship Summit, both Courvoisier and National Urban League will offer entrepreneurs who attend the summit the opportunity to apply for a monetary grant and a chance to win $5,000 for their business.

In order to receive the grant money, applicants must answer the following question:”How would you use a $5,000 grant to help your business battle the impact of COVID-19?”

For more information on grant applications and the upcoming Small Business Entrepreneurship Summit, click here.