Chad “Ochocinco” Johnson is making a dent in the esports world.

According to a news release, Cxmmunity Media — a Black-owned media technology company — has named Johnson the ambassador of season four of their HBCU Esports League, which began Sunday, Sept. 17.

“I’m excited to be working with the HBCU Esports League and help them grow to new heights in their fourth season,” said Johnson in a news release. “Gaming has always been a passion of mine and I wanted to support Cxmmunity Media’s mission to diversify the gaming industry.”

In addition to Johnson’s presence, Cxmmunity Media continues to reignite the excitement around gaming as they state there will be more prominent names who will make a guest appearance.

What’s more, gamers from 15 Historically Black Colleges and Universities (HBCUs) including Howard University, Texas Southern University, and Howard University will be competing for $170,000 in prize money toward scholarships.

To date, Cxmmunity Media has donated $1.3 million in scholarships toward HBCU students.


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“We are excited to see the continuous growth and reach of the HBCU Esports league as we work towards driving inclusion forward in esports, while providing an entertaining experience for all to enjoy,” explained Cxmmunity Media Chief Executive Officer Ryan Johnson in a news release. “Each new season is a constant reminder of the importance of fueling Black communities of gaming hopefuls with the resources and opportunities to chart a path towards professional advancement in the industry.”

Cxmmunity Media Chief Marketing Officer Chris Peay also shared a press statement:

“For the past three seasons, we’ve been able to illustrate how culture plays a vital role in the future and longevity of gaming. We’re thrilled to continue to be a conduit for brands and people of influence to join in our mission to future-proof diversity in the industry.”