Victor Cruz, Captain Morgan Bring In Super Bowl LVI With The Most 'Unnecessary Invention'
Photo Credit: Amy Sussman

Victor Cruz, Captain Morgan Bring In Super Bowl LVI With The Most 'Unnecessary Invention'

Your party for the Super Bowl may not be complete without this invention.

Ahead of Sunday night’s big game, Captain Morgan teamed up with Super Bowl champion Victor Cruz and engineer and inventor-extraordinaire Matty Benedetto to create the Captain Morgan Super Bowl Punch Bowl. 

The innovative spin on the bowl that is designed to hold the first-ever Official Spiced Rum Sponsor of the National Football League (NFL) can hold up to four gallons of liquid, making for 32 servings of goodness to celebrate one of America’s favorite pastimes.

Courtesy of Captain Morgan

“As the first-ever Official Spiced Rum Sponsor of the NFL, we knew we had to do something big – literally and figuratively – to celebrate the most exciting and highly-anticipated sporting event of the year,” said Sam Salameh, Vice President, Captain Morgan. “We’re taking the at-home Super Bowl experience to the next level. The Captain Morgan Super Bowl Punch Bowl does just that in a fun and over-the-top way, combining just the right amount of spice and applied science to boost any Super Bowl celebration.”

The Invention

No stranger to creating inventions designed to make our lives easier, Benedetto is the founder of “Unnecessary Inventions.” 

“Over the past three years, I’ve built, designed, prototyped, and filmed over 300 inventions, and my goal and tagline since the get-go is to design products to solve problems that don’t exist,” said Benedetto in an exclusive interview with AfroTech. “I’ve seen my brand evolve immensely and now I have this platform that gives me the opportunity to work with brands like Captain Morgan.”

The Captain Morgan Super Bowl Punch Bowl

Featuring stadium-inspired lights and sound, Bluetooth speakers, subwoofers, and LED graphic equalizers, this bowl is sure to make your Super Bowl party a success. The invention also offers real-time NFL game data powered by Genius Sports, the league’s official data and technology partner that powers the ecosystem connecting sports, betting, and media.

It’s a first-of-its-kind invention that Cruz says marks what innovation looks like for the future, specifically from minority inventors. 

“It’s extremely important to showcase work, especially for minorities of all shapes and colors and sizes — especially my Black people,” Cruz told AfroTech. “We don’t get highlighted enough in my opinion. So, to have that represented here in this bowl, to be representing it myself and building awareness around that is extremely important — both for Captain Morgan as a brand and Matty as an inventor and as a minority.”

While the exclusive invention is not available for purchase, one lucky fan has the Captain Morgan Super Punch Bowl headed their way just ahead of Sunday’s matchup between the Los Angeles Rams and the Cincinnati Bengals.

Editorial Note: Portions of this interview have been edited for clarity.