Bubba Wallace and Leidos are back again with a new partnership!
The company first backed the NASCAR phenomena in 2016 during two seasons of his Xfinity Series career. Now, the dynamic duo is joining forces once more for the 2022 Cup Series Season.
1. The Partnership
As an official sponsor, Leidos will take over the No. 23 Toyota Camry for six races during Wallace’s second season with 23XI Racing.
— Bubba Wallace (@BubbaWallace) January 4, 2022
“I’m pumped to partner with Leidos again,” Wallace said in a statement. “We had a great partnership when I was running Xfinity and to now have them on board our No. 23 Camry TRD and continue supporting my career and what we are doing both on and off the racetrack at 23XI is really a cool thing for me. I’m excited to have them on board for the ride.”
2. Diversity & Inclusion In NASCAR
Wallace is widely known for breaking barriers in NASCAR. Earlier this year, the 28-year-old made history after becoming the first Black driver since 1963 to win a Cup Series race. While the sport has historically been predominately white, part of Wallace’s legacy is to leave room for more people who look like him to follow in his footsteps.
“We are thrilled to once again team up with Bubba Wallace and 23XI Racing,” said Leidos Chairman and CEO Roger Krone. “Bubba’s efforts have paved the way for real change, while advancing a culture of inclusion and diversity in NASCAR and across the world. We see this as much more than a sponsorship – it’s an opportunity to showcase our shared values. We are proud to have Bubba Wallace representing Leidos both on and off the track.”
3. 23XI Racing
AfroTech previously shared that 23XI was formed by basketball legend Michael Jordan and NASCAR’s Denny Hamlin with Wallace as the single-car team’s driver. It marks as NASCAR’s first majority Black team with a high-profile pair.
“Historically, NASCAR has struggled with diversity, and there have been few Black owners,” Jordan shared in a statement. “The timing seemed perfect, as NASCAR is evolving and embracing social change more and more.”