Ahead of becoming the No. 1 NFL draft pick to the Carolina Panthers, Bryce Young signed a contract with the Jordan Brand, according to Sports Illustrated.
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The 21-year-old signed a multi-year footwear and apparel deal.
Joining the Jordan Brand family puts him with fellow NFL athletes including Dak Prescott, Deebo Samuel, Davante Adams, Jamal Adams, Chase Claypool, Stefon Diggs, Melvin Ingram, Cam Jordan, Tyrann Mathieu, Dak Prescott, Kyle Pitts, Bobby Wagner, and Devin White, the outlet notes.
While the numbers behind the former Alabama Crimson Tide player’s latest deal haven’t been disclosed, it’s evident his endorsement deals during his college years brought in great value.
Young’s NIL deals included Nissan, Beats by Dre, Dr Pepper, Fanatics, Celsius Drink, and more, according to On3. What’s more, the valuation of his deals sits at an estimated $3.5 million, per the website.
The Jordan Brand is said to rake in over $5 billion a year in annual revenue, AfroTech previously reported, and having Young as a signee could possibly bring in more dollar signs.
It’s clearly only just the beginning for the 2021 Heisman Trophy winner. In the same week of signing with Michael Jordan’s company, it was announced that Young had teamed up with BodyArmor and SNICKERS® Ice Cream.
“I will always be a Lakers fan and definitely a huge Kobe fan,” Young told Sportico. “To have that connection with BodyArmor which he was so involved in means the world to me.”
For SNICKERS®, he was a part of creating the “SNICKERS Bryce Cream Bar.”
“It’s a dream come true to see a SNICKERS Ice Cream bar with my name on it,” Young said, according to a press release. “I am beyond excited to be part of the 2023 NFL Draft alongside SNICKERS Ice Cream and can’t wait to share our SNICKERS Bryce Cream Bars with fans.”
Here’s a list of all of his previous NIL deals via On3.