Last week, JPMorgan Chase announced Brian Lamb as the new Global Head of Diversity & Inclusion in a press release.

Beginning at the start of May, Lamb will take over his new role, a unique position created for the investment banking company. Within his position, Lamb will “be responsible for executing a strategy that builds on the firm’s existing work and further incorporates a diversity lens into how the firm develops products and services, serves clients, helps communities and supports employees,” JPMorgan Chase said in the announcement.

This new role will help strengthen the banking firm’s current strategy to support underserved communities and their existing diversity and inclusion initiatives.

Lamb shared his excitement about joining the company in an official statement:

“I’m excited to join JPMorgan Chase and help to further foster a culture where diversity and inclusion are a central and driving force. A company that is diverse and inclusive can better serve our customers, employees and communities—and that is good for business.”

Gordon Smith — Co-President for JPMorgan Chase and CEO for Consumer & Community Banking — is grateful to have Lamb join the team.

“Brian’s deep experience is precisely what we need to help our firm build on our diverse and inclusive culture, and drive it into every corner of our company,” Smith said. “Building a culture where all employees and customers are treated equally and feel welcome is a business imperative, and we’re fortunate to have Brian’s leadership in this critical area.”

Daniel Pinto — Co-President for JPMorgan Chase and CEO, Corporate & Investment Bank — is just as excited to have Lamb spearhead the company’s inclusion efforts.

“Applying a diversity lens to everything we do is critical to running a successful business. We are more effective when we take a diverse and inclusive approach to our work, and with Brian on board, I believe we’ll be more successful all around,” Pinto said.

According to the press release, Lamb’s resume of leadership and his previous role as Executive Vice President and Head of Retail Banking for Fifth Third Bank prepared him to take on this new position.

He also previously served as chair of the Tampa Bay Partnership and held board positions with the Florida Bankers Association and Florida Council of 100.

Lamb is helping to lead the charge for diversity and support for communities of color and his new role will continue to amplify these efforts on behalf of JPMorgan Chase.