7-Eleven owner, Alyson Rae Lawson, is making history all while taking Black girl magic to the next level. Lawson’s Texas-based store recently set record-high sales as the franchise continuously sells out of its Black Girl Magic wine inventory a part of the McBride Sisters Collection founded by Robin and Andrea McBride.
According to Fox News, Robin confirmed the store is the country’s highest volume-selling retailer of the Black-owned brand.
“It kind of blew out of the water,” Lawson told Fox News.
It all started when Lawson decided to make more Black-owned products available to her 1,000 daily customers. The store owner then ordered a bulk shipment from what is currently the largest Black-owned vintner in the country, according to Fox News.
“I don’t know that we’ve seen an account quite like this before,” Robin said. “They brought in 10 cases of Black Girl Magic and they sold out the first day. The next day, they brought in 30 cases and they sold out that day. Then 70 cases and it’s sold out immediately. She said I can’t even keep these in stock.”
To purchase a bottle of Black Girl Magic wine, click here.
Congratulations to the McBride sisters and Alyson Rae Lawson on their combined success!