Did you know email marketing remains one of the most effective ways to engage your customers and grow your profits?


In fact, according to HubSpot, email converts $38 for every $1 invested, creating a 3800% ROI. In business, that’s an incredible return on investment and one that you can leverage as you cement your marketing strategy for 2021.


Additionally, 80% of business professionals believe that email improves customer retention.


In other words, email marketing keeps your customers coming back to you!


With that said, what are the best email marketing tips you can employ for the upcoming year? What trends should you be paying attention to and implementing in your digital marketing?


Here are three top practices we believe you should consider for your email marketing in 2021.

#1 Improve Your Open Rates with Better Subject Lines

Your subject lines are important. It’s the first thing your subscriber sees and determines whether or not they’ll open your email.


Remember, if they don’t open your email, they’ll never have an opportunity to engage with your content. So spend time crafting a good subject line. Use a tool like CoSchedule’s Email Subject Line Tester to gauge its effectiveness.


Here are a few other tips for a great subject line:

  • Ask a question. People are compelled to answer.
  • Pique curiosity by saying something interesting or unusual.
  • Numbers perform extremely well; use them to your advantage.
  • Use FOMO–fear of missing out–but sparingly.

#2 Segment Your Subscribers

Email segmentation remains a killer practice and drives amazing results. By tagging or categorizing your list, you can further hone in your messaging based on that specific audience’s likes and needs.


You see, not everyone on your list is on the same buyer’s journey or has the same interest. Identifying where your subscribers are and segmenting them accordingly, you’ll create better engagement and your people will feel you’re speaking directly to them.


There are several ways you can segment your list. Popular strategies include demographics, previous purchases, and personal interests. Do what makes sense for your business and goals.

#3 Be Consistent

Your audience willingly opted into your list which means they want to hear from you. Don’t keep them waiting–but don’t overwhelm them either.


Choose an email broadcast cadence and stick to it. Whether that’s once or twice per week, stay true to your schedule. Consistency builds loyalty and trust. It also creates results.


Then, when it’s time to do a promotional campaign, your subscribers will be more receptive to opening and engaging with your stuff.

Email Marketing is Powerful for Businesses

Your email marketing strategy will keep you top of mind with your customers and foster revenue growth for your business. So aim to implement these techniques in your digital marketing. As a result, you’ll improve customer loyalty and sales.


Email marketing is truly a win-win!


Stay connected with us for more effective business and marketing tips to help you stay top of your game!