Benny the Butcher is the latest rapper to enter into the quickly-growing world of non-funglible tokens (NFTs).
In a press release announcement, it was revealed that the Hip-Hop “Legend” dropped his first-ever NFT collection on UREEQA Marketplace. The collection, which is available for potential purchase via an online auction, will also feature an opportunity for the winner to personally connect with the Buffalo, NY native.
“This NFT collection is a chance to give back to the fans that have helped me pave my way as a rapper and artist,” said Benny the Butcher, in the press release statement. “I wanted to do something that would be exclusive to my core fans and connect with them in a way that hasn’t been possible until now.”
The NFT drop consists of all track utility videos from the “Plugs I Met” EP with Benny talking about each song; a personalized autographed “Plugs I Met” CD (digipack); the opportunity to watch Benny in concert via Zoom feed on the “Burden of the Plugs Tour,” along with virtual backstage access and a personal Zoom call with Benny. Additionally, one lucky winner will receive an in-person opportunity to attend a Burden of the Plugs concert, including backstage and all-access passes, as well as personal one-on-one time with Benny himself.
Benny the Butcher is just the latest rap professional to get in the NFT game. Other stars who have joined the NFT revolution include Waka Flocka, Method Man, Doja Cat, H.E.R., John Legend, and SZA.
But not everyone believes that NFTs are here to stay. Damon Abramson of Harmony Technologies thinks that as soon as the hype dies down, they’ll go the way of the dial-up connection.
“You can’t necessarily replicate the token’s identity without someone knowing, but how unique is the Mona Lisa if you can’t control someone selling the prints of it?” Abramson said. “That’s essentially the issue you’re having with NFTs. It can be 100% unique, but it’s not something you can stop other people from copying and using as long as they aren’t publishing it.”