As long as the culture is at the forefront, there’s no way you can lose!
In fact, one company that continues its winning season is Be Rooted — the stationery and gifting brand launched by Jasmin Foster after the realization that we were missing from the industry.
“I launched Be Rooted in 2020 because I wanted to change the face of the stationery and gifting industry. For far too long and in too many spaces, Black and Brown women have been left unseen and unspoken to. Be Rooted was created to flip that narrative and center Black and Brown women by making them feel loved, celebrated, and uplifted,” said Foster, the Founder and CEO of Be Rooted.
Now, the brand has been named as one of TIME Magazine’s 100 most influential brands of the year!
Representation is important across all fronts and when you’re an avid writer and lover of stationery like Foster, it can be very disheartening to not see materials that reflect yourself or people who look like you.
Each journal features Black women who are living in their truth and aren’t afraid to show up in the world as their true selves. The collection of journals and planners has something for everyone, but most importantly, they provide a space for everyone to see themselves.
Where To Find Be Rooted?
As previously reported by AfroTech, Be Rooted made history last year when it became the first Black-owned stationery brand to hit Target shelves, shortly after its launch.
Not only can consumers find an array of products and bundles that include various designs at affordable prices, but each design is carefully curated by the same women whom they were made for.
Aside from Target shelves, you can grab your Be Rooted products when you click here to visit their website.