Even the most casual reggaeton fan has come across a Bad Bunny track a time or two. The Puerto Rican rapper continues to make waves in all the right ways with a deep voice and unique cadence that is instantly recognizable as soon as he starts singing. Along with being one of the hottest artists worldwide, he is also known for tackling tough social topics like women’s rights, gender fluidity and his own struggles with mental health — which only makes him more relatable.
Although he is only 27 years old, Bad Bunny is on track to be one of the best Latin artists of all time, with an influence that crosses genres, languages and cultures. But with his seemingly meteoric rise to stardom — including well-placed roles in the movie “Bullet Train” and the Netflix series “Narcos: Mexico” — just how large is Bad Bunny’s net worth?
From Puerto Rico to the Global Stage
While the world knows the reggaeton artist as Bad Bunny, he was actually born Benito Antonio Martinez Ocasio in 1994. Originally from Vega Baja, Puerto Rico, Ocasio first became immersed in music by singing in the church choir at his local church. But when he was home, his parents enjoyed pop music along with salsa and merengue.
However, by age 13 he lost interest in the church choir and shifted to secular music, crediting other Puerto Rican artists like reggaeton sensation Daddy Yankee and salsero Héctor Lavoe for further cultivating his love of music. A year later, he picked up a pen and started writing lyrics. But it wasn’t until 2013 when he launched a SoundCloud account and began publishing music under the name “Bad Bunny.” Ironically, the stage name was initially a nickname that stuck from when he was forced to wear a bunny costume in his youth.
By 2016, he had a solid collection of songs with “Diles” being the one to launch his career and get him signed to DJ Luian’s record label, “Hear This Music.” In 2017, Bad Bunny began collaborating with other top Latin artists like Karol G, Ozuna, and Nicky Jam with iconic tracks like “Ahora Me Llama” and “Te Boté” respectively. His song with Karol G reached number 10 on the Billboard Hot Latin Songs chart and was listed as one of the best Latin songs of 2017.
A Career That is on a Roll
Bad Bunny was on a roll and by 2018 he firmly crossed over into the American music scene with “Mia” with Drake and “I Like It” performed with Cardi B and J Balvin. However, after all this time, he still had not released an official full EP. In December 2018, “X 100pre” was his first release and it was an instant success that paved the way for more opportunities. A performance at the Super Bowl LIV halftime show followed in 2020, along with appearances and a performance on “Saturday Night Live.” He was also Spotify’s most streamed artist globally for two years in a row between 2020 and 2021.
Accolades to Match the Success
With all of the critical acclaim behind virtually every song he releases, it’s unsurprising that Bad Bunny has racked up quite a few awards and flowers along the way. 2020 earned him the Songwriter of the Year award at the ASCAP Latin Awards. In 2021, he swept at the Billboard Latin Grammy Awards, including the Artist of the Year category. In 2022 He earned the Best Urban Music Album and the Best Rap/Hip-Hop Song at the 22nd Annual Latin Grammy Awards. Meanwhile he snagged the Best Música Urbana Album at the 64th Annual Grammy Awards in the same year. Additionally, at the MTV Video Music Awards, he took home the Artist of the Year award. Likewise in 2022, Apple Music recognized him as their Artist of the Year.
Along with multiple awards, Bad Bunny’s artistry has shattered records. Beyond being the most streamed Spotify artist for two consecutive years, he had the first all-Spanish language album (“El Último Tour Del Mundo”) to reach number one on the Billboard 200 charts. His World’s Hottest Tour in 2022 — the artist’s fourth international tour — shattered records by earning him the distinction of the highest-grossing tour by a Latin artist thanks to earnings totaling $232.5 million.
Bad Bunny’s Net Worth
As of the time of publication for this article, Bad Bunny’s net worth is currently estimated to be $88 million. Much of that value is attributed to his frequent touring. However, Bad Bunny is a multi-talented individual and his financial success isn’t limited to music.
Success Beyond the Music
Some people might be surprised to learn that he’s also a professional wrestler. In 2023, he defeated Damian Priest in a San Juan Street Fight in a singles win under the WWE. The entertainer earned roughly $100,000 for his various WWE appearances. Plus, he’s also snagged some coveted endorsement deals with major brands like Cheetos, Corona, Pepsi, and Adidas.
Hardcore fans might remember that Bad Bunny was in “Narcos: Mexico” and was cast in an interesting role in the movie “Bullet Train,” starring opposite a star-studded cast including heavy-weight actor, Brad Pitt.
However, Bad Bunny is playing it smart financially by making long-term investment strategies including becoming co-owner in 2022 of the Puerto Rican basketball team, Los Cangrejeros de Santurce, and collaborating in 2023 with longtime entrepreneur David Grutman to launch a Japanese-inspired steakhouse in Miami.