Smirnoff is on a mission to make up for last summer, but not without the help of Anthony Anderson.
Since last summer was canceled due to the pandemic, the leading vodka brand has joined forces with Anderson to help fans have the best summer ever.
Anderson and some other special guests will team up with Smirnoff Red, White & Berry to give away 2,021 epic trips and dream experiences as a part of the brand’s latest summer-long “Smirnoff Summer of 2,021 Dreams” campaign.
“This is my first campaign as a part of the Smirnoff family and to know we’re going this big at the start, I can only imagine the things we will be able to celebrate together,” said Anderson in an exclusive press release shared with AfroTech. “To be a part of giving away 2,021 dreams, trips, experiences, swag– you name it — feels good. I missed my friends and family too last year and look forward to enjoying some good times.”
Not only is the popular vodka brand giving away summer getaways, but Smirnoff is also adding to the Red, White & Berry lineup with the new Smirnoff Ice SMASH Red, White & Berry — a premium malt beverage that delivers the same delicious flavor combo of cherry, citrus and blue raspberry in an easy to grab and go format.
“I think it’s safe to say we’re all happy to put 2020 in the rearview mirror,” said Jennifer Holiday Hudson, Smirnoff Trademark North America Brand Leader. “Because so many people had to put their plans on hold last year, we really wanted to help bring fun back this summer and safely give people experiences they’ve been dreaming about. What better way to do that than with the return of Smirnoff Red, White & Berry, bigger and better than ever.
For Anderson, this partnership is more than just the Smirnoff brand.
“It’s not just a partnership talking about their brand,” he said in an exclusive interview with AfroTech. “Smirnoff has also partnered with me personally and we’re working toward what we can do for the Compton community and so it was a no-brainer for me to accept this partnership with them.”
Starting on March 29, anyone age 21 and up can enter to win.
Click here for more on how to enter.