Amazon Prime Day is both today and tomorrow — but it’s about more than just getting the best deals from the seemingly omnipresent retail and tech giant. Rather, now is the time — perhaps more than ever before — to show support for Black-owned businesses and brands. From indie beauty brands to small tech brands, Amazon offers customers plenty of ways to support these Black-owned businesses, even beyond Amazon Prime Day.

Here’s our list of ten companies to support.

Faison Office Products

The Colorado-based small business is owned by Jared Casey, and has been in business for more than 40 years. Long before “big box” stores like Staples and Office Depot all but dominated the landscape, Faison Office Products was a full-service, minority-owned provider of products, solutions, and services for today’s business environment.

Akweley Design


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Based in Vermont, Akweley Design features authentic African jewelry inspired by pieces one might find in the open-air markets in Ghana. Custom orders and pre-made items are both available, and they’re the perfect store to support on Amazon Prime Day.

Rfwel Engineering

The Chandler, AZ-based Black-owned business specializes in wireless engineering and software. With its commitment to customer satisfaction and one-on-one support, Rfwel Engineering offers products you won’t be able to find anywhere else.

Live by Being


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Inspired by the owner Kennedy’s “self-love journey,” the Texas-based Live by Being is an all-natural apothecary that mixes “intentional” items with a daily self-care routine. The result is a Black-owned product that is beautiful to both look at and use.

CoverTec Products

Need safe but effective cleaning products? Sunrise, FL-based CoverTec Products has you covered. Their uniquely designed surface-coating products are not only manufactured and owned by a Black woman, but have been perfected by a team with a chemical engineering background.

Iya Foods


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Speaking of Black woman-owned companies to support on Amazon Prime Day, there’s no better example than Iya Foods, whose founder Toyin Kolawole has been featured on Forbes’ Next 1000 list. Iya Foods features authentic Nigerian flours, herbs, and spices.

Sage & Alms

This LA-based store does good while offering good things! Ten percent of all of the Sage & Alms store’s proceeds goes to charitable causes, and their unique foods are the perfect gift for Amazon Prime Day.

Scotch Porter


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This award-winning Black-owned brand is perfect for the man in your life and features a wide variety of men’s personal care products. All Scotch Porter products are vegan, cruelty-free, and affordable.

Eden Bodyworks

This Atlanta, GA-based company was founded by then-11-year-old Jasmine Lawrence, who started her personal care journey at a young age. Today, her products are sold all over the world.

Mielle Organics

Best known, recently, for tapping Megan Thee Stallion as their spokesmodel, Mielle Organics is one of the fastest-growing Black-owned hair care brands on the market today.