Al Harrington and the cannabis industry are starting to go hand in hand.

Cannabis brand Pilgrim Soul has closed a $2 million seed round, Benzinga reports. Participating investors include Merida Capital Holdings, Bee House, Skip-Hop founder Michal Diament, and other notable tech entrepreneurs. More brand advisors and equity holders include Soothe founder Merlin Kauffman, former Sperry & Club Monaco CMO Ann Watson, and Viola Brands founder Al Harrington.

“Like Skip Hop, the company I founded that brought product innovation to baby gear, I invest in companies and people that see around corners and help to redefine industries,” Diament said, according to Benzinga. “Shawn Gold [founder and CEO of Pilgrim Soul] has a keen eye for culture and a long history of assembling amazing teams that build breakthrough products.”

Harrington joined the investment round due to Pilgrim Soul’s efforts to support marginalized communities.

“Like Viola, Pilgrim Soul is a purpose-driven brand. For them, it’s about giving a leg up to artists in marginalized communities and helping the average person tap into their natural creative thinking abilities,” Harrington said, according to Benzinga.

Pilgrim Soul Plans To Enhance Cannabis Offerings

Founded in 2020, Pilgrim Soul was created by founder and CEO Shawn Gold to improve human performance for them to gain leverage in business and life, as per the company’s website. Already the company has generated $5.8 million in sales after the release of The Pilgrim Soul Creative Thinking Journals. The best-selling book funneled a new curriculum into the marketplace.

“We are looking to build a new kind of cannabis company with diverse revenue streams, a 360 brand focused on creative performance where cannabis is just one of the products. Our Creative Thinking Journals and other non-cannabis products work to enhance the creative efficacy of our cannabis products. They also serve as a Trojan horse, enabling us to advertise nationally and build a database of 250,000+ creative cannabis users across America. This can be very expensive and very difficult for cannabis-centric brands to accomplish,” Gold said, according to Benzinga.

More recently, the company released a line of Live Resin Vape Pens in 2021 offering various strains, which can be found at premier cannabis retailers in California.