YZYSPLY could be coming to a city near you.

According to a trademark filing, Kanye West reportedly might be working to open brick-and-mortar stores. The news marks another potential move for the billionaire, who is constantly striving for new ways to elevate his ventures.


TMZ reports Mascotte Holdings, Inc. has filed to trademark “YZYSPLY,” signaling potential retail stores, online ordering services, and online retail store services.

What’s more, the trademark filing also covers various clothing items such as shirts, socks, hats, visors, tennis wear, headwear, footwear, and more. It appears a shop may be blooming in the waters for Ye, but only time will tell.

Kanye Is Building An Empire

West is surely building wealth for generations to come, dabbling his hands into just about every basket one may think of.

As AfroTech previously told you, the rapper filed 17 trademarks with the United States Patent and Trademarks Office, which revealed amusement parks, non-fungible tokens (NFTs), toys, games, sporting equipment, campaign buttons, clothing, household items, and cosmetics could be onboarding at an undisclosed date in the future.

What About College Dropout Burgers?

While West has been working to build his own empire, of course, others are taking notes.

As AfroTech reported, restaurant owner Mark Elkhouri attempted to use the rapper’s name and likeness for his own benefit. Elkhouri’s business — College Dropout Burgers — offered items like “Golddigger” fried chicken sandwich, “Good Morning” breakfast sandwich, “Cheezus” burger, among others. According to him, it later received a cease and desist letter from Kanye West. Luckily, the owner has since restructured the restaurant.

“It’s pretty hard being a Kanye West fan with this situation, we have to respect his wishes and move forward,” Elkhouri said, according to AllHipHop.

He continued: “I have to still support him. Moving forward, I feel like it is a bit of a blessing in disguise. Because let’s face it, not everyone is a Kanye West fan.”