When it comes to being a visionary, few — if any — rappers have the foresight of Curtis “50 Cent” Jackson.
The Queens, NY native — who went from being a mixtape rapper to one of the most powerful producers in Hollywood — has invested in some very successful businesses throughout his career. And these businesses have gone on to become super-successful household names.
But one of his most visionary investments was one that few people knew about: his investment in GUNNAR Eyewear, who popularized “computer screen sunglasses” long before they became popular.
Let’s take a look at this revolutionary investment by 50 Cent.
About GUNNAR Eyewear
According to its official website, GUNNAR was founded way back in 2003, when its founder began experiencing headaches due to staring at computer screens for extended periods of time.
It’s important to understand that “screen time” wasn’t as extensive in 2003 as it is today, so the brand was very much ahead of its time. Today, computer screen glasses are common — especially as work continues to become more and more computer-based.
But at the time of 50 Cent’s investment, GUNNAR was known as the “3D Sunglasses” company.
50 Cent: His Investment
Back in 2010, TechCrunch reported that 50 Cent invested in GUNNAR — though it wasn’t clear how much he’d invested at the time.
But just seven years later, GUNNAR paid tribute to the “Get Rich or Die Trying” rapper as one of its “visionaries” alongside other celebrities like DJ Skee. What’s more, it was one of the first glasses companies of its kind that specifically catered to the needs of the growing remote movement.
“Expanding on the original My_Digital Life campaign that illustrated the need for eyewear due to the digital lifestyles of GUNNAR Visionaries such as 50 Cent, Adam Sesler, DJ Skee, and Dyrus – GUNNAR launches The Movement: a campaign spotlighting top influencers and why they choose to protect their eyes,” they wrote.
As AfroTech previously reported, Curtis “50 Cent” Jackson has had his hands in many different investments. Through the years, he’s invested in things like liquor and spirits, a film and television career, a runaway smash music career that spawned G-Unit Records, boxing, real estate, and even an energy drink.
All told, 50 Cent has reportedly acquired a net worth of $40 million as a result of his wise investments.