For many freelancers, landing clients is the hardest part of running a freelance business. This is especially true for those who are just getting started. But if you really invest in marketing and promoting your freelance business, finding clients can be a lot easier than you think. Here are some handy tips to help you get your freelance business off the ground.
1. PROMOTE YOUR SERVICES ON SOCIAL MEDIA
Social media platforms like Instagram, LinkedIn, Twitter, and Facebook are great ways to get exposure for your freelance business. Optimize your social media profiles with keywords for whatever service you’re offering. Also, have a professional profile photo that’s the same across all platforms, which creates brand consistency. Follow the businesses you’re targeting and comment on their posts. Engagement is the key to building trust.
2. ASK FOR REFERRALS FROM EXISTING CLIENTS
If you already have clients, but you’re struggling to find more, you can always ask your existing clients to refer you to others in their network. This is one of the best ways to land high-paying clients. That’s because a referred client costs a lot less to acquire and has a greater potential for retention and loyalty.
3. CREATE A WEBSITE
Having a professional website makes your business appear more legitimate to potential clients. You can also use your site to post and showcase relevant content that’s helpful to your target audience. For example, if you’re a graphic designer, you can write about how to create a striking logo or ways to improve your branding. Potential clients will see this type of content and appreciate how helpful it is. This builds trust and shows that you’re an authority in your niche.
4. VISIT LOCAL BUSINESSES
Whether you’re a writer, graphic designer, or photographer, don’t be afraid to visit local businesses. Talk to them about what you offer. If they’re not interested, leave some business cards and ask them to pass the message around.
There are many ways to land high-paying clients as a freelancer. Don’t hesitate to leverage as many methods as you can for optimal results.