It’s the most wonderful time of the year, and we are not talking about Christmas. The world is in the middle of Amazon Prime Day, and packages are being shipped out like an Oprah giveaway — everyone gets a box!

However, in good AfroTech fashion, Amazon Prime Day is an opportunity to support all Black-owned businesses and brands. As a company, Amazon has been intentional with its support of Black-owned businesses.

As a part of its support over the last several years, the e-commerce giant has amplified the voices of Black business owners by creating a landing page for consumers to navigate.

We took some time to navigate through all of the brands created by Black people, and we found some dope stuff. From beauty brands to cooking essentials, there is literally something for everyone during this “prime” shopping season.

Check out this list of brands and creators available to shop with on Amazon below:

Blk & Bold


Founded by Pernell Cezar, Jr. and Rod Johnson, the specialty beverage brand was created to unite coffee and tea lovers worldwide through a common interest in investing in the community, specifically for the youth. Five percent of all proceeds go toward non-profit organizations focusing on youth.

Black Card Revoked


A game for the culturally curious, Black Card Revoke makes game night a little bit more interesting. With several versions of the card game, there is something for everyone to tap into.

Orijin Bees


Children need representation in the toys they play with, and Orijin Bees has the Black Girl Magic on full display with the doll collection. They offer a range of multi-cultural dolls with various skin complexions and hair textures, with curl patterns ranging from 3a to 4c.

Partake Foods


Founder Denise Woodard set out to make sure her daughter could navigate the beauty of food despite her recent diagnosis with specific food allergies. Since its inception in 2016, Partake offers snacks and treats that are certified gluten-free, non-GMO, vegan, and free of the top nine allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame, and shellfish).

Ayesha Curry Kitchenware


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Despite the haters, Steph Curry has been seen letting the world know that his wife can cook, and she has an entire line of kitchenware that supports the idea. From skillets to dutch ovens, there is something for every cook in her collection.

Scotch Porter


If you have a beard, Scotch Porter has a product designed to help it thrive. The company’s goal is to make handmade, better-for-you grooming products; solutions to the real issues men face daily. From balms to shampoos and fragrances, there is an array of products to meet a man’s grooming needs.

Capital City Mambo Sauce


Washington, D.C. is known for a few cultural staples, two of them being go-go music and mambo sauce. Many people will be hard-pressed to find someone enjoying fried chicken without a hot or mild sauce somewhere in the vicinity — and the folks at Capital City have you covered with bringing the taste of D.C. into your homes.

MIELLE Organics


Natural hair is not a trend; it’s a lifestyle. MIELLE Organics has products to help maintain that lifestyle. Monique Rodriguez founded MIELLE in 2014 after her healthy hair care regimen went viral. Now all of her hair care products have been distributed in more than 87 countries and can be found in more than 100,000 stores across the U.S.

The Cut Buddy


Fewer things give a man confidence and reassurance, like a fresh haircut. That confidence can be brought home with the Cut Buddy system designed to help people achieve that optimal look. Founded by Joshua Esnard and featured on ABC’s “Shark Tank,” it has become a best seller in several stores, selling millions of products worldwide.

Luvvie Ajayi Jones


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Author and influencer Ajayi- Jones has authored four books, three of which have cracked the best sellers lists. Known for her forthright commentary and eternal frustration with caucasity, the Nigerian native offers detailed commentary for people looking to get in “good trouble.”

Chef Kenny Gilbert’s Spice Blends


One thing that is not acceptable is bland food. Chef Kenny has the people covered with his spices and seasonings. With sugar-free, gluten-free, and low sodium options, there is something for every dish.

Dirt Don’t Hurt


Teeth cleaning just got a new look when three sisters founded Dirt Don’t Hurt in 2017. The trio offers plant-based vegan tooth powders to use in lieu of traditional toothpaste.

Simone I. Smith


The Ladies Love Cool James (LL Cool J) and his wife are making them fall in love with her jewelry line. With cultural pieces like hoop earrings and partnerships with influences and legends like Mary J. Blige, and more.

Rayo & Honey


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Taking affirmations to the next level, Rayo & Honey is merging pop culture with social responsibility. According to the website, all pendants and bags are handmade “goods with positive intent” that are soulful art with a timeless aesthetic.



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Ray J may not have been able to hear what his voice was giving during the most recent Verzuz, but he is making sure that others don’t have the same problem. Raycon has a self-proclaimed mission to change the audio game, two earbuds at a time.