When the business idea stems from your own need for something the market does not provide, it’s bound to be a hit!
For 13-year-old Aaliyah, the idea for Awesomeliyou came from her own need to have a heating pad on the go due to the effects of her menstrual cycle.
“One day I was on my period and I was on my couch and I was cramping really badly and my mom had to go and pick up a relative so I had to come with her and I was so upset because I had to part ways with my heating pad, but I just sucked it up and went,” she shared in a video posted on the Internet. “As I was going out the door, I was talking to my mom and I was like, ‘You know, somebody should create a leak-proof period panty with a heating pad that’s like portable.’ And my mom was like ‘You should do that.'”
I love it pic.twitter.com/43QVldK8H9
— Tamorah Shareef Muhammad (@ModestyQueen19) August 11, 2022
From Idea To Execution
From there, Aaliyah went to the drawing board and began to create sketches for what she wanted her product to look like, and the rest is history.
Thanks to her mother, the young entrepreneur was able to connect with various companies to bring the vision to life and landed on something.
According to the brand’s website, the 13-year-old is on a mission to provide users with “a peace of mind and comfort during the most uncomfortable month of your life.”
Awesomeliyou provides both women and teens with products that are designed to make having your cycle a breeze. Not only can consumers purchase panties with a built-in heating pad, but the website provides insight for those who may be experiencing this for the first time.
Click here for more on Awesomeliyou.