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Deion Sanders On Generating $113.2M In Economic Value From 6 University of Colorado Boulder Home Games — 'Everybody Making Money'

The “Prime Effect” should not be ignored. Deion Sanders, who first received the nickname “Prime Time” by a former high school teammate — with it later morphing into “Coach Prime” while coaching at Mississippi’s Jackson State University — has the title for earned reasons. The night the nickname was born, he scored 37 points and had back-to-back dunks for his basketball team, he recalls during an interview with Jimmy Fallon on “The Tonight Show.” Sanders proved himself to be talented in various sports and would ultimately be chosen by the Atlanta Falcons as fifth overall NFL draft pick in 1989, per StatMuse. He played for 14 seasons in the NFL and walked away with two Super Bowl rings, Pro Football Hall of Fame states. Sanders’ background would lead him into the world of coaching. Between 2012 and 2019 he took on several coaching jobs at Texas high schools, including Prime Prep Academy (which he co-founded), Triple A Academy, and Trinity Christian High School. In September 2020, he...

Samantha Dorisca

Apr 29, 2024

Stephen A. Smith Recalls A Move He Made In His Career That Caused ESPN To Offer Him $600K Less Than An Initial Contract

For over a decade, Stephen A. Smith has been recognized as one of the faces of ESPN. Before becoming a host on “First Take,” the veteran sports broadcaster hosted “The Stephen A. Smith Show” on ESPN Radio from 2005 to 2008, per ESPN Press Room. By 2011, Smith returned to host a weekday local show on ESPN Radio 98.7FM in New York, NY, and a local show on ESPN LA 710AM in Los Angeles, CA. In an interview with “Earn Your Leisure” podcast, Smith recounted being fired from ESPN in 2009. He explained that the reason for his departure was that his contract at the time did not align with what he believed he should earn. “I thought that I deserved more than they offered,” Smith shared on “Earn Your Leisure. “I was appalled at the offer they made me. I did not like it. I did not appreciate it. I felt disrespected. And I said ‘No.’” Smith admitted that his disapproval with the offer he received was based on the acclaim and accolades that were pouring in for him. However, he says when he...

Ngozi Nwanji

Apr 25, 2024

Angel Reese’s Foray Into The WNBA Leads Jersey To Sell Out And Chicago Sky’s Tickets To Surge

The Chicago Sky team are already reaping the benefits of Angel Reese’s arrival. As AFROTECH™ previously told you, Reese, a current Louisiana State University (LSU) student, was drafted to the WNBA as the 7th draft pick in the first of three rounds on April 15, 2024, at the Brooklyn Academy of Music in New York, NY. She will be joined on the team by recent National Championship winner Kamilla Cardoso from South Carolina. “It’s a great moment. I’m super excited to go into the W,” Reese, 21, said in reflection during an interview on the “Today” show. “This has always been a dream for me and a dream come true. And then with amazing girls, only 15 girls get to be selected to come to New York and have this experience. And as a little girl, being able to put the dress on and actually go up there and hear a name called was amazing. So I’m just happy to be here and enjoy the moment.” Reese’s entry into the league is already being met with excitement. Within days of being drafted, the team’s...

Samantha Dorisca

Apr 25, 2024

Giannis Antetokounmpo Recalls Walking Away From An Adidas Deal That Didn't Fulfill Its Terms To Sign His Brother Thanasis Too

The Antetokounmpo family doesn’t play when it comes to their own. Nike has been a long supporter of Giannis Antetokounmpo and his family since the very beginning of his career in 2013, and it’s also what encouraged the NBA superstar to pass on another endorsement deal with one of the athletic apparel company’s competitors. According to Bleacher Report, during an appearance on the “Thanalysis Show,” Antetokounmpo recalled the moment he decided to walk away from a deal at Adidas because he was in a position where he needed to help support his family. After an initial offer featuring a deal for both Giannis and his brother Thanasis Antetokounmpo, Adidas backtracked on the plan, prompting Giannis to turn down the proposal. “[An Adidas representative] brought the contract and put it in front of me, and I’m like, ‘Okay great, where is my brother’s?’” Antetokounmpo explained, per Bleacher Report. “And he was like, ‘We’re not going to sign your brother’s today. You’re going to sign yours,...

Shanique Yates

Apr 19, 2024

In 3 Years Since Joining The Utah Jazz Ownership Group, Dwyane Wade Has Watched Its Valuation Go From $1.75B To $3.46B

Never underestimate the power of a good hobby! Following his retirement from the NBA, Dwyane Wade, like many greats who have since left the league, picked up a new golfing habit, which ultimately led him to become a minority owner in the NBA team Utah Jazz. According to Boardroom, the move made in 2021 by Wade continues to get better with time. When he initially joined the ownership group, the former Miami Heat star saw the team at a valuation of $1.75 billion. Today that number has increased to $3.46 billion, per an April 16 Instagram post by Boardroom. “If people are doubting how far you can go, go so far that you can’t hear them anymore,” said Wade on social media at the time of the deal. “Second act activated.”   View this post on Instagram   A post shared by Boardroom (@boardroom) The Sporting News reports that the deal was made possible thanks to a friendship between the majority owner, Ryan Smith, and Wade that began on the golf course. Smith, a billionaire whose fortune was...

Shanique Yates

Apr 18, 2024

How Much Is Angel Reese Projected To Earn In Her Upcoming Years As A WNBA Player?

Angel Reese is heading to the WNBA. The current Louisiana State University (LSU) student, who is set to graduate on May 18, 2024, was among the 36 players to be called during the Women’s National Basketball Association (WNBA) draft. The event was held on Monday, April 15, 2024, at the Brooklyn Academy of Music in New York, NY, according to NBC’s local Channel 4. Reese was the No. 7 draft pick in the first of three rounds, and she will be headed to play for the Chicago Sky alongside South Carolina’s Kamilla Cardoso, per USA Today’s For the Win. They will be guided by head coach by Teresa Weatherspoon. “ANGEL” in the SKY👼🏽💙💛 pic.twitter.com/P0h60oFSXi — Angel Reese (@Reese10Angel) April 16, 2024 “It’s a great moment. I’m super excited to go into the W,” Reese explained during an interview on “Today.” “This has always been a dream for me and a dream come true. And then with amazing girls, only 15 girls get to be selected to come to New York and have this experience. And as a little...

Samantha Dorisca

Apr 16, 2024

Tiger Woods Says New Program Allowing PGA Tour Players To Collectively Access Over $1.5B In Equity Is 'Sports History'

Tiger Woods, famed golfer and PGA Tour Players board member, discussed plans for major changes in the world of professional golf.

Michelle Burk

Feb 7, 2024

Cam'ron Claims Offers Have Already Rolled In To Acquire His Newly-Launched Sports Talk Show

Cam’ron has been heavy in his sports bag and, apparently, big-timers are taking notice.

Ngozi Nwanji

Mar 16, 2023

Tanya Van Court's Goalsetter Joins TeamSnap To Support Underserved Youth In Their Physical And Financial Well-Being

Goalsetter is helping to bring financial literacy to the sports world in its latest partnership. The fintech platform has joined TeamSnap — a leading sports team management app — to support an increase of underserved youth having equal access to sport participation, according to a press release shared with AfroTech. The goal at hand is for the young athletes to have both physical and financial well-being. View this post on Instagram A post shared by Goalsetter (@goalsetterco)

Ngozi Nwanji

Aug 12, 2022

Candace Parker Tag Teams With adidas To Mentor Female Student-Athletes Through The NIL Era

Candace Parker is helping adidas keep its promise to student-athletes.  

Samantha Dorisca

Jul 27, 2022

Kevin Durant Joins Investment Round To Usher New Era For Premier Lacrosse League

Kevin Durant has made a new investment to advance another area of sports. Bloomberg reports Durant’s Thirty Five Ventures was a part of an investment round led by The Chernin Group for the Premier Lacrosse League with participation from World Wrestling Entertainment (WWE) Inc. Premier Lacrosse League founders, Paul and Mike Rabil have not disclosed exact valuations. However, the number has doubled since the company’s previous funding round in 2021.

Samantha Dorisca

Jul 21, 2022

Daymond John Joins Board Of Directors For Overtime, A Sports Company Backed By Jeff Bezos, Drake, And More

Daymond John is taking his business expertise to the sports world. According to a press release, the entrepreneur has signed on to the Board of Directors for Overtime — a sports company backed by Jeff Bezos, Drake, and more.

Ngozi Nwanji

May 17, 2022

Snoop Dogg Purchases Minority Ownership Stake In Team A Part Of Ice Cube's BIG3 Basketball League

Snoop Dogg has purchased a minority stake in Bivouac, a team a part of Ice Cube’s BIG3 basketball league. According to a press release, Snoop Dogg joined venture capitalist and co-founder of PayPal Ken Howery to buy 25 Fire-Tier editions of Bivouac. While Snoop Dogg can officially celebrate becoming a team owner, he hinted at it in a video clip posted in late April by Ice Cube on Twitter. Snoop is buying 2 teams in the BIG3. Better get in where you fit in and join the BIG3 Ownership Discord. 🏀🏀🏀 pic.twitter.com/RvXABl3XXh — Ice Cube (@icecube) April 23, 2022

Samantha Dorisca

May 9, 2022